How insurgent brands stay ahead

Name: How insurgent brands stay ahead
Uploaded: 2026-06-30T14:14:50+00:00
Channel: Bain & Company
Description: Joanna Dutta, CMO at KATLA and former CMO at MUSH, explains why knowing your consumer is the foundation of the insurgent mindset.

Bain & Company Short 20 days ago

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Joanna Dutta, CMO at KATLA and former CMO at MUSH, explains why knowing your consumer is the foundation of the insurgent mindset.