Description
In this episode of The Data Movement podcast, host Paul Langston talks with Adobe’s Director of Professional Video & Audio, David Helmly and Strategic Business Developer Andy Edwards about how AI is transforming video production, from initial concept to final delivery.
With decades of experience across broadcast and post-production, David and Andy explain why every wave of innovation unlocks new creative potential — and how AI is increasing that momentum.
Generative AI is reshaping the creative pipeline and driving faster workflows, accelerating data growth, and placing new demands on creative infrastructure.
What begins as a simple image or low-resolution asset can quickly evolve into multiple versions, edits and enhanced outputs. As iteration increases, so does the volume and complexity of data.
The result is a new production reality: more content, greater iteration and rapidly expanding data requirements that put storage and infrastructure at the center of modern creative workflows.
They also examine the growing importance of content authenticity, the ability to train AI models on proprietary data, and the rise of agentic AI within production tools. From assisted editing to automated workflows, creators can move faster while staying in control of the final output.
⏱️ Chapters
[01:38] Adobe's Seismic AI Shift
[03:02] How Broadcasters Are Using AI
[05:14] How Adobe Improves its Products for Customers
[08:08] The Video Data Explosion
[11:32] Provenance and Media Intelligence
[13:53] Creative Control with Adobe Firefly
[19:11] AI-Assisted Editing
[21:44] How Adobe Protects Content Authenticity
[24:19] Agentic AI for Video Production
[31:10] Advice for Creators Navigating AI
[33:41] Lightning Round Q&A
🔗 Learn more about The Data Movement podcast | https://www.seagate.com/stories/podcast/
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