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Cat litter may seem unsexy. But Daniel Rotman was able to turn PrettyLitter from $1 million in capital into a $1.4 billion exit.
Inc. reporter Ali Donaldson discusses her conversation with Daniel Rotman and shares his advice to look for “unsexy” categories, why staying scrappy and small can sometimes pay off, and the benefits of focusing on unit economics rather than topline growth.
Then, this week’s Action Item: Why you should read off paper and not off your screens.
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