Description
How the Honda NSX destroyed Ferrari even though it was initially a chopped Honda city.
The NSX was hand-built in a dedicated facility in Tochigi, Japan.
It featured innovations like titanium connecting rods and an ultra-rigid chassis tuned with input from Ayrton Senna.
Honda sold roughly 18,000–20,000 units globally, meaning the development cost per car was quite high.
It wasn’t a financial win on paper, but it was a strategic masterpiece—elevating Honda’s brand into the supercar conversation and proving that Japanese engineering could rival Ferrari.