Description
Sat down with Boss Bags — one of Hampton Roads' most respected event planners — to talk about building the R&B Block Party from 900 people to 5,000+ at The Scope, getting the Pharrell co-sign that sent it viral, and why he walked away from Rock the Dock after helping build it from the ground up.
We get into:
- How the R&B Block Party started post-COVID as a safer alternative to what was happening on Granby Street
- The night people jumped the fence because it sold out
- Getting reposted by Pharrell and watching it "go to the moon"
- The real story behind Rock the Dock's early success — and why he's no longer part of it
- What's coming for Homecoming this year
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How did the R&B Block Party go from 900 people to 5,000? Boss Bags breaks down the viral success and the drama behind it.
We sat down with Boss Bags to talk about how he built the R&B Block Party from the ground up, the night people were jumping fences just to get inside, and how a Pharrell co-sign sent the whole thing to the moon. It is a rare look at the logistics behind the biggest event planning efforts in the region.
We also get into the real talk about why he walked away from Rock the Dock after helping build it, and why he thinks the narrative around Virginia culture is a complete lie. This is a candid conversation about what it actually takes to run a massive event series without losing your mind.
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