Description
In this episode of Men’s Locker Room, Sadhika sits down with Shantanu & Nikhil, the fashion icons behind one of India’s most celebrated designer labels, for an honest, behind-the-scenes conversation about what it really takes to build a name in Indian fashion.
The duo opens up about their journey, from their early days in the industry to building a brand from scratch, the struggles that rarely make it to the runway, and the partnership that has kept them going. They also talk about what it means to turn creative vision into a lasting personal brand, and the lessons they’d give anyone trying to build something of their own.
The conversation then goes inside the world of fashion shows. Shantanu & Nikhil break down how much a fashion show actually costs, where the money goes, and why putting a collection on the runway is a far bigger production than most people realise.
They also talk about the fashion show circuit in India, from the big fashion weeks to shows in different parts of the country, and how regional fashion is finding its place on the national stage. Finally, they discuss how Indian fashion is impacting the global scene, from craftsmanship and textiles to a growing worldwide appetite for Indian design.
In this episode:
How Shantanu & Nikhil started and built their brand
Building a personal brand in fashion
How much a fashion show really costs
Fashion shows across India, and how they differ by region
How Indian fashion is influencing global trends
Advice for aspiring designers and creators
About Shantanu & Nikhil
Shantanu & Nikhil are one of India’s best-known fashion designer duos, recognized for their distinctive design sensibility and their contribution to Indian fashion on the national and global stage. Over the years, they have built a brand that blends creativity, craft and a strong personal identity.
If you enjoy conversations about fashion, men’s style, entrepreneurship, personal branding and building a career on your own terms, subscribe to MensXP for more episodes of Men’s Locker Room, where we explore the conversations men rarely have but everyone needs.
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