Description
As part of this year’s Cannes Lions, we worked with the team at Procter & Gamble to produce two VR projects that highlight the importance of diversity and inclusion within the creative industry. The first of two projects, which have female directors and diverse teams, 'Drip Drop.'
'Drip Drop,' directed by Eliza McNitt, reveals the stories of four people who didn’t “see themselves” in the creative industry, yet took action to great effect. The experience begins in a mysterious void where digitized versions of four people are floating. Viewers can bring each person to life by blinking, thus prompting an interview describing the adversity each has faced in the creative community.
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