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In this video from the Berklee Online Creative Entrepreneurship Fundamentals course, author and instructor Maria Finkelmeier explains the importance of thinking about costs and pricing early on in the process of building a project. She shares a personal anecdote about running a Kickstarter crowdfunding campaign where the rewards she had promised cut into the costs of the project, because she had neglected to consider them as part of the project. It is essential to dissect all costs into categories, she says, including salaries, hard costs, soft costs, one-off expenses, and recurring costs, account for them at the outset to avoid surprises later in the process.
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ABOUT MARIA FINKELMEIER:
Maria Finkelmeier is a percussionist, educator, and arts entrepreneur based in Boston, Massachusetts. She is the founder and director of Kadence Arts, a Boston-based nonprofit organization, and the cofounder of Masary Studios, a sound, light, and performance collective. Named a “one-woman dynamo” by The Boston Globe, Finkelmeier teaches at Berklee Online as well as Northeastern University and has previously served as program manager for the Entrepreneurial Musicianship Department at the New England Conservatory. Her solo project, #improvadayLIVE, blends video, classical marimba, social media, and electronics into a multisensory experience. She is a Yamaha Performing Artist and endorses Grover Pro Percussion, Vic Firth, and Remo.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Creative Entrepreneurship | Costs | Pricing | Maria Finkelmeier | Masary Studios | Kadence Arts | Yamaha | Grover Pro Percussion | Vic Firth | Remo | Berklee Online