Description
Session Resources: https://bit.ly/4po9aa4
Register for this session: https://www.datacamp.com/webinars/create-claude-skills-for-marketing
Register for Wednesday’s session: https://www.datacamp.com/webinars/ai-for-optimizing-customer-lifetime-value
Claude Skills let you automate repetitive tasks and build reusable AI workflows. In this code-along, Rhys Phillips (Marketing Manager at DataCamp) walks you through creating Claude Skills from scratch with a marketing lens — the prompt and context engineering that make Skills genuinely useful, with hands-on builds for real marketing use cases you can apply right away.