Description
Master the core concepts of online branding, social media, and digital strategy! 📈💻 Welcome to the official overview of the undergraduate/postgraduate online MOOC course: Basics of Digital Marketing.
Developed under the Consortium for Educational Communication (CEC), New Delhi, and hosted on the SWAYAM platform, this comprehensive management and commerce curriculum is coordinated by Dr. Tanuja Kaushik.
👉 Learn more and enroll in the course here: https://onlinecourses.swayam2.ac.in/cec26_mg15/preview
### About the Course
This introductory course bridges classic marketing principles with modern digital channels. Throughout the modules, learners will discover:
* Foundational concepts of digital marketing, the online consumer journey, and market segmentation.
* Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC) advertising.
* Social Media Marketing (SMM) strategies across platforms like Facebook, Instagram, and LinkedIn.
* Email marketing, content marketing, mobile marketing, and digital analytics tools.
* Formulating, executing, and measuring a comprehensive digital marketing campaign.
### Who is this course for?
Highly recommended for undergraduate and postgraduate students in Commerce, Business Administration (BBA/MBA), Management, aspiring digital marketers, entrepreneurs, and professionals looking to upskill.
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Useful Links:
Ministry of Education: https://www.education.gov.in
UGC: https://www.ugc.gov.in
CEC Vyas Channel: https://webcast.gov.in