Description
▶ Make more money on Amazon: https://www.asteroidx.me/
▶ Paulina's work and list of Amazon tools: https://shopkeeper.com/
▶ Blog version: http://www.asteroidx.me/amazon-pricing-coupons-marketing-with-paulina-masson-from-shopkeeper
Paulina Masson reveals easy-to-do Amazon FBA marketing strategies to increase traffic and conversions.
We talk pricing psychology, how to use coupons to lift traffic, and more.
1 Adding a coupon (public, indicated by the $ Off or % Off orange tag) lifted Paulina's Amazon clicks and traffic by 15%.
2 Using .99 in pricing still works better than .97, .00, and other variations.
3 Prices ending in round numbers (e.g. $30.00) say luxury. Prices using the discounted decimals (e.g. $29.99) say deal.
4 When using "$ Off" coupons, make the total price of the product divisible by the discounted number of dollars (e.g. $7 off from $21, not $5 off from $21).
▶ Make more money on Amazon: https://www.asteroidx.me/
▶ Paulina's work and list of Amazon tools: https://shopkeeper.com/
▶ Blog version: http://www.asteroidx.me/amazon-pricing-coupons-marketing-with-paulina-masson-from-shopkeeper