Description
Assassin’s Creed Black Flag Resynced is a hit, with two million launch sales, strong reviews and record Steam numbers for the franchise. It also launched as a $60 remake with roughly $85 of DLC, including a paid Map Pack that reveals rare collectible locations.
Ubisoft says every pack is optional. That is true, but it does not explain why the company added them. We dig into Ubisoft’s reliance on back-catalogue sales, its long-term engagement strategy and why Black Flag’s launch backlash may not stop the plan from working.
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00:00 Black Flag’s $85 DLC Problem
01:40 Why Players Turned on the Remake
04:05 Ubisoft’s Back-Catalogue Business
06:38 Keeping Old Games Profitable
09:26 Ubisoft’s New Investor Warning
11:26 Why “Optional” Is the Point
SOURCES
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