Description
As a marketing guy, I have been fascinated with the marketing around 007 First Light and in this video I discuss with a special guest how I believe the people behind the game's presence in the public eye has been an absolute MASTERCLASS in marketing. They seemingly did everything right and avoided the mistakes of the past, and in this discussion we break down some of the high points that made this campaign so successful.
@IOInteractive @007GameIOI @AmazonMGMStudios
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The mantra of living like Bond, one moment at a time emanates from a concept of experiencing the joy of collecting small moments in life that add up to amazing journeys and stories....whether it's through style, locations, literature, fitness, and the movies themselves, the world of Bond is explored through its people and their stories.
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