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Bringing Down The Band

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Podcast | 3 months ago

Unpacking Soulja Boy's Rapper University Cash Grab

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Is a celebrity trade school a legitimate gateway to the music industry, or is it just the ultimate corporate cash grab? Soulja Boy has officially announced "Rapper University," claiming to act as both a dean and a professor to teach marketing, branding, and hustle. But can virality actually be taught, or is this platform just selling false dreams to green creators who haven't even started yet?

Reflecting on a recent segment from New Old Heads episode 490, I analyze this trailer through my lens as an active music production educator.

Timestamps: 0:00 - Soulja Boy's new university 1:03 - Selling dreams to creators 2:08 - The ultimate cash grab 3:18 - Reality TV or useful tool? 5:04 - Celebrity streaming blueprints 7:09 - The illusion of virality 9:00 - True education vs. hype 11:32 - Vetting and institutional failure 14:37 - Rapper vs. Streamer University 16:00 - What happens when luck runs out?

#SouljaBoy #HipHop #NewOldHeads #UNPACKED #MusicEducation #RapperUniversity #kaicenat

UNPACKED with Lonegevity For more: https://lonegevity.com

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๐€๐๐Ž๐”๐“: Bringing Down The Band is a hip hop and music media lifestyle brand. We shared over 12,000 blog posts of music between 2009-2018, shared full-length album streams and songs/videos to our YouTube channel from 2018-2020, and now share weekly playlists and other hip hop media on YouTube. You can support by subscribing and turning on notifications.

๐๐Ž๐“๐„: Any music shared on this channel is for promotional purposes and is monetized by the copyright holder.

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Indexed videos from Bringing Down The Band

Unpacking Soulja Boy's Rapper University Cash Grab

Podcast | 3 months ago

Is a celebrity trade school a legitimate gateway to the music industry, or is it just the ultimate corporate cash grab? Soulja Boy has officially announced "Rapper University," claiming to act as both a dean and a professor to teach marketing, branding, and...

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Jay-Z Sold Out To Target This Time

Podcast | 3 months ago

Is cozying up to a corporation at odds with the culture a betrayal, or is it just business as usual for a billionaire? Jay-Z has sparked intense debate by partnering with Target for an exclusive white vinyl release of Reasonable Doubt. This move has reignit...

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Chreece Festival Beat Battle Submissions Are Open

Video | 3 months ago

CHREECE Hip Hop Festival will be going down August 29th. Submissions are open until the end of June. Here are some details if you're a producer in the Midwest. https://bringingdowntheband.com/chreece2026 Bring the slaps!

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Hit-Boy Lost $45,000 on Rihanna's "Anti"

Podcast | 3 months ago

How did one of Hip Hop's biggest producers lose $45,000 on a Rihanna track because of a drum kit? Hit-Boy recently admitted to getting sued over a "royalty-free" sample pack he traded with Don Cannon that ended up on Rihanna's Anti album. Reflecting on a re...

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The Newest Music Gatekeeper: The Algorithm

Podcast | 4 months ago

Has the algorithm become the ultimate gatekeeper in Hip Hop? I recently realized I missed a new album from one of my top five producers, Black Milk, despite being fully immersed in the music space. This led to a deeper conversation about the death of the bl...

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Kendrick Shouldn't Respond To Drake's Iceman

Podcast | 4 months ago

Is a response from Kendrick Lamar still necessary, or has the battle already been won? Following Drake's release of his Iceman project, the hip-hop community is asking if the "boogeyman" will return to settle the score once and for all. While some fans are ...

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Drake Ignoring Politics Is Inherently Political

Podcast | 4 months ago

In this episode of Unpacked, I dive deep into the growing intersection between Drake's fanbase, red-pill culture, and modern politics. Following the White House's recent use of Drake's "Iceman" album promos, I analyze the broader implications of his silence...

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Reacting to Hasan Piker interviewed by Ebro & Rosenberg

Podcast | 5 months ago

Two of my worlds have collided. Leftist politics and Hip Hop commentary. Check my reaction to the @TheEbroLauraRosenbergShow sit down with @HasanAbi. The discussion can be found here: https://youtu.be/LazZrQiq6GU also to note: this was recorded before part ...

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