Description
We always hear influencers repeat the phrase: “I don’t gatekeep.” 🚫
However, society is returning to the idea that restriction is a luxury. Brands are starting to realize that keeping something just out of reach can create desire, status, and community.
In contemporary society, which is heavily reliant on access, exclusivity is becoming the ultimate differentiator. ✨
Discover more about pillar #4, The New Luxury of Gatekeeping, in our The Intimacy Imperative Megatrend Deep Dive through the link.