Description
Chicago artist JC Rivera — creator of the Bear Champ character — sat down with Tiége Hanley to talk about the mural he painted for our 10th anniversary, and why an "underdog who rolls with the punches" fit our brand refresh so well.
Who is JC Rivera? JC Rivera is a Chicago-based artist and the creator of the Bear Champ, a character known across the city's street art and mural scene.
What is the Tiege Hanley x JC Rivera collaboration? For Tiege's 10th anniversary, JC Rivera created a custom mural and Bear Champ artwork that's now featured as a free sticker inside every Tiege box purchased at tiege.com this week.
What is Tiege Hanley's 10th anniversary campaign? Tiege Hanley is celebrating 10 years of uncomplicated men's skin care with a brand refresh, a new logo, the "A Decade of You" video series, and the "10 Years of Compliments" contest — a chance to win $1,000 by sharing the best compliment you've ever gotten on your skin.
How do I enter the 10 Years of Compliments contest? Submit a video or written answer to one of four prompts at tiege.com/10years for a chance to win $1,000. Official rules available on the site.
How do I get the free JC Rivera Bear Champ sticker? Every order placed at tiege.com this week includes the Bear Champ sticker, free, while supplies last.
Subscribe for the rest of the "A Decade of You" series, more from this collaboration, and details on an upcoming free t-shirt drop.
#TiegeHanley #JCRivera #BearChamp #MensSkincare #10YearsOfCompliments