Description
Underground SEO University: https://underground-seo-university.com
Josh, Kyle and Ryan discuss topical clusters, off-topic pages, their SEO studies, and the SERP Poison warning. See the real website example and the DataForSEO-versus-Serper comparison.
CHAPTERS
00:00 Topical Clusters Are Lies + SERP Poison: intro
01:52 The study: 300,000 pages and 140,000 AI answers
04:08 Testing methods and the SERP Poison warning
17:00 Search Console: the test-site check
21:16 Topical Clusters Are Lies: the findings
28:00 Portfolios, galleries and off-topic pages
30:12 The screen-door website example
33:36 Search questions and the knowledge graph
38:24 SEO tools and AI-agent research
43:04 Comparing the AI SEO studies
46:36 SERP Poison: the first comparison
48:24 Ryan joins the conversation
51:08 SERP Poison: DataForSEO versus Serper
1:01:31 Checking results with further SEO tests
1:03:15 The anti-conference and upcoming event
1:05:33 Takeaways, Beefy tools and the offer
1:09:49 AI agents and the future of SEO work
1:13:45 Bonus: automated links and city/service pages
1:15:05 Next show and goodbyes