विवरण
For founders and watch obsessives: Rolex has no owner — Hans Wilsdorf's 1945 trust made the company impossible to buy, sell, or take public.
Inside: why every franc of profit flows to a foundation, how "no owner" quietly became Rolex's biggest competitive weapon, and what a dead man's structure teaches about building something that outlives you.
In this investigation, we uncover:
The secret legal structure that protects a $10 billion fortune.
Why the world's most powerful investors are powerless against it.
The chilling reality of the "Dead Hand" and how it still controls the living.
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