Description
One of the biggest misconceptions about selling a business is that every M&A broker only gets paid if your company sells.
In reality, many firms generate significant revenue from the process itself.
Retainers. Valuations. Marketing packages. Due diligence. Consulting. Listing fees. Success fees. The list can be long.
Here's why that matters...
Many brokers know that a substantial percentage of the companies they represent will never actually sell. So before you sign anything, don't just ask, "How much will you sell my company for?"
Ask, "How do you get paid if my company never sells?"
The answer to that question may tell you more about the firm than any sales pitch ever will.
The best advisors align their success with yours—not just the process.
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