الوصف
What an incredible World Cup. As the final whistle is about to blow, here's a look at a campaign that put football fans where they belong, right at the heart of the action.
Created by Uncommon Creative Studio London and MJZ London for Electronic Arts, The Club Is Yours launched EA SPORTS FC 26 by celebrating the people who know the game best. Built around community feedback, the campaign introduced an overhauled gameplay experience through a cinematic launch film shaped by fans' voices. It went on to score a Wood Pencil in Gaming & Virtual Worlds at the D&AD Awards 2026.
The World Cup might be over, but the creative inspiration continues. Explore more winning work in Gaming & Virtual Worlds from D&AD Awards 2026 over on D&AD: https://eu1.hubs.ly/H0x18RT0
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