Description
What does it take to build brands that become household names?
In this exclusive podcast, we speak with the leadership team at Perfetti Van Melle India, the company behind some of India's most loved confectionery brands including Center Fruit, Center Fresh, Mentos, Alpenliebe, Happydent, and Chupa Chups.
Discover how iconic brands are built through innovation, consumer insights, marketing strategy, product innovation, premiumisation, and adapting to changing consumer behaviour in the fast-moving FMCG industry.
Whether you're a marketer, entrepreneur, business leader, student, or simply fascinated by branding and consumer psychology, this conversation offers valuable lessons from one of the world's leading confectionery companies.
In this episode:
✔️ Building iconic consumer brands
✔️ Marketing strategies that create household names
✔️ Understanding changing consumer behaviour
✔️ Innovation in the FMCG industry
✔️ Premiumisation and product development
✔️ The future of confectionery in India
✔️ Brand building and leadership insights
Watch the full episode and tell us your biggest takeaway in the comments.
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