Description
What does it actually take to build for India's next wave of shoppers?
Our CEO Achint Setia sat down with Pavan R Chawla of MediaBrief for a conversation that goes well beyond e-commerce — into consumer psychology, aspiration, trust, and what it really means to understand Bharat.
From why Cash on Delivery was never really about cash, to why social commerce in India will never work the way it did in China — this is one of the most honest conversations about Indian retail you'll find.
Some of what's inside:
— The difference between a price-conscious and a value-conscious shopper — and why it changes everything
— What Bharat Manthan — our initiative of travelling directly to consumers and sellers across India — has actually taught us
— Why the aspiration gap in Bharat is a myth brands keep getting wrong
— How creator commerce works differently for Bharat consumers vs premium urban audiences
— Where AI fits into the next phase of Indian e-commerce — and why it could unlock the next 300 million shoppers
— Why the future of Indian e-commerce belongs to brands that understand their customers deeply and serve them consistently
83% of our business comes from repeat buyers. 83% of that is from beyond the metros.
This conversation is about why that number exists — and what it means for anyone building for India.
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