Description
Pooja, founder of Juniper, a women's ethnic wear brand built out of Jaipur, has a 60% product hit rate.
Her process runs 12 months ahead of the market, pulls from international portals like WGSN, filters through India's top fashion weeks, and ends with every print designed from scratch and registered.
Before production, she calls distributors from across India to validate what goes forward. In this clip from Gully to Glory, she breaks down the exact process with our CEO Achint Setia.
Watch the full episode on this channel.