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Marketing to a Blended Buying Committee: Humans and AI Agents

Name: Marketing to a Blended Buying Committee: Humans and AI Agents
Uploaded: 2026-10-07T15:00:21+00:00
Channel: GeekWire
Description: GeekWire Studios | Outreach: Hiring AI Agents & the Rise of Revenue Orchestration Outreach's Holly Simmons breaks down what it takes to market to buying co

GeekWire Video 1 months ago

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Description

GeekWire Studios | Outreach: Hiring AI Agents & the Rise of Revenue Orchestration

Outreach's Holly Simmons breaks down what it takes to market to buying committees that now include both humans and AI agents, and how that shift is reshaping the marketing playbook.

Holly Simmons, CMO, Outreach

Brian M. Westbrook, Host, GeekWire Studios