Description
What happens when one of the world's most influential architects designs a home for himself? Welcome to the AC PHM Apartment, the private residence of Arthur Casas in the heart of São Paulo.
Located in the prestigious Praça Henrique Monteiro (PHM) complex, this 300-square-meter apartment is more than a home—it is a "Scale 1:1" manifestation of the Studio Arthur Casas philosophy: "from the object to the landscape." In this exclusive tour, we explore how the master of Brazilian modernism integrates high-tech "invisible" luxury with a deep appreciation for raw materials and fine art.
The Philosophy of Scale: How Arthur Casas eliminated unused space to create a perfectly fluid 300sqm floor plan.
The Social Core: A deep dive into the integrated living, dining, and home theater areas featuring the iconic Fusca sofa and Rino table.
Invisible Technology: Discover the hidden world of XAL lighting, central vacuum systems, and "invisible" air conditioning that keeps the architecture pure.
The Art Collection: A walk through a domestic gallery featuring works by Mira Schendel, Carlito Carvalhosa, and Anna Maria Maiolino.
The PHM Complex: Why this building won "THE PLAN Award 2025" and how it integrates the luxury Pulso Hotel and Charlô gastronomy.
Architect: Studio Arthur Casas
Location: Pinheiros/Jardim Paulistano, São Paulo
Project: AR12755 (AC PHM)
Materials: Santa Margherita terrazzo, European Oak, and Canela wood.
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