Everyone said AI would destroy fashion. She used it to build hers.

Description

Pooja, founder of Juniper - a women's ethnic wear brand built out of Jaipur - has already replaced all traditional photoshoots with AI.

Campaigns, marketing assets, product posts - all done on AI.

In this clip from Gully to Glory, she tells Snapdeal CEO Achint Setia exactly how AI is reshaping her business - and why she believes it will shorten the entire cycle from design ideation to production.

Watch the full episode on this channel.