Beschrijving
Today we have the CEO of one of the biggest advertising and creative agencies in the Philippines, Ronald Barreiro of Dentsu Creative Philippines! What My Former Boss Thinks of Me? We talk about the current state of advertising, self-regulation, as well as the future of the industry.
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00:00 Intro
00:44 Biggest Lies of Ad Agencies
02:19 “Kaya Namin Yan”
03:12 Biggest Challenges of an Ad Agency CEO
06:09 Advice in Building a Marketing Agency
09:09 Resigning Clients
10:47 Rudeness Isn’t The Way
12:44 The Most Difficult Client
16:26 Regulating in Ad Standard Council
16:51 ASC Stance on AI
19:14 Regulations for IP Protection and Protected by Law
21:46 AI Starts to Look The Same and Obvious
22:51 AI to Improve the Workflow
24:34 “Pahirapan Mo Sarili Mo”
26:24 How Do You Make The Difficult Easy?
27:25 AI Jumpstarting the Process
28:25 Ad Regulations for Gambling
30:06 Who To Go to for Better Reform and Regulation
32:25 Bakit Mabagal Magbayad ang Ahensya?
35:44 Overrated Platform Wasting Money
37:24 Each Other’s Strengths and Room for Improvements
42:12 Rating Ad Lines
44:32 Favorite Ad Line of All Time
46:29 Outro