Building a Mountain Bike Community in Minoh, Osaka | SHIMANO Trail Born
Video | 1 months ago
Minoh Todoromi MTB Field is the result of years of rider dedication, community trust, and local partnerships. Located in Osaka, home to Shimano’s headquarters, the area is a favorite riding destination for local riders, including Shimano engineers. Subtitle...
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Photo Finish - Faces of UNBOUND | SHIMANO
Video | 1 months ago
What does UNBOUND Gravel really look like after the finish line? Professional photographer Kevin Fickling set out to answer that question with a 4x5 large-format camera, capturing riders in the moment immediately after they completed one of the world’s toug...
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Epic scenes with the Neutral Service heroes and Tadej Pogacar
Short | 1 months ago
Epic scenes with the Neutral Service heroes and Tadej Pogacar 🧑🔧 We asked Tadej and the mechanic for their versions of those awesome twists in the race. Full video on the #RideShimano YouTube #TDF2026
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Observe the Orbea Orca Aero as it prepares for another day in the wild.
Short | 1 months ago
Observe the Orbea Orca Aero as it prepares for another day in the wild. Every watt is conserved. Every move calculated. “In this environment, survival belongs not to the strongest alone, but to the most efficient.” Nature is beautiful. The Tour is ruthless....
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It's not about how you fall. It's how you get back up again.
Short | 1 months ago
It's not about how you fall. It's how you get back up again. With a little help from your friends. We asked Tadej Pogacar how he remembers some of the most epic Neutral Service interventions. Full video on the #RideShimano Youtube 🔗 #TDF2026
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No Time to Lose - Tadej Pogačar x Shimano Neutral Service
Short | 1 months ago
Stage 11, last year. The chain that changed everything. We asked Tadej Pogacar and the Shimano Neutral Service Team to relive their biggest race-saving moments. Watch the full video on the #RideShimano YouTube 🔗 #TDF2026
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No Time to Lose - Tadej Pogačar x Shimano Neutral Service | SHIMANO
Video | 1 months ago
At the highest level, every second counts. From a crucial chain repair during the 2025 Tour de France to an epic bike change at the 2026 Paris-Roubaix, Tadej Pogačar has experienced first-hand the role of Shimano Neutral Service when the race doesn’t go to ...
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It’s 14 July at the Tour de France. Subtle was never an option. 🇫🇷
Short | 1 months ago
Getting hyped for the biggest French day of the race meant only one thing: an unnecessarily over-the-top edit of Warren Barguil’s Lapierre. #TDF2026 #RideShimano
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An extraordinary build of Alan Hatherly’s Giant Anthem Advanced SL
Guide | 1 months ago
An extraordinary build of Alan Hatherly’s Giant Anthem Advanced SL deserved a setting to match. We went to the Apuan Alps with a waterproof crew for this unique shoot. #ShimanoMTB #XTR #RideUnleashed
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Dan Milner's Monster in Chamonix | SHIMANO
Short | 1 months ago
What is it that drives us to seek adventure? Why do we bust a gut slinging bikes on to sweaty backs to scale impossibly steep mountains in search of… well, what exactly? Monster is a mountain bike short set against the haunting backdrop of the Mer de Glace ...
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Wait for the drops
Guide | 2 months ago
Wait for the drops. An epic build of Alan Hatherly’s WC Giant Anthem Advanced SL deserves an epic setting. We went to Italy with a waterproof mechanic for this unique shoot. #ShimanoMTB #XTR #RideUnleashed
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Perfect bike building weather
Short | 2 months ago
The weather report said perfect bike building weather... 🌦️ #ShimanoMTB #XTR #RideUnleashed
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