Engagement on college athlete’s posts is either extremely high or extremely low.
Here is why👇
When a college athlete posts on social media, their first priority should be to connect with their audience.
In order to get to the branded post level, there needs to be a sign of life.
Anything.
Any video, photo, etc.
If a student-athlete doesn’t post often, there will likely still be a brand out there who would like to partner with them.
Often times athletes get small sponsorships with brands that don’t align with their values.
And these posts begin to take up the whole grid, getting less engagement every time.
College athletes… you need to start posting organic, non-sponsored content.
That will lead to a bigger bag, a company that aligns with your values, and a happier audience.
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