Google ATAP

For the latest edition of Google ATAP Ambient Experiments we partnered with Christelle Kocher and presented our collaboration during the KOCHÉ fashion show at #ParisFashionWeek.

The collaboration includes 4 hybrid pieces, combining Ambient Computing, craftsmanship, technology, and modern design. After thousands of hours of engineering and hand work, each of them transforms by reacting to sensors, touch, or light.

Our Soli radars added an interactive dimension to the show, enabling interactions between the models, the show space and the audience. Each element influenced the others with its presence or movement, redefining the possible interactions between people, clothes, and machines. As a result, the garment became connected to its environment: it transformed the environment and was transformed by it.

#GoogleATAP #GoogleATAPAmbientExperiments #KOCHE #GoogleATAPxKOCHE #PFW #SoliATAP

Creative Director: Christelle Kocher Art Direction: Ben Kelway Film: Pierrich Sancé, Antoine Jourdan, Ken Kawata Balluet, Bastien Tessane, Augustin Vermot Production: Julien Lacroix Creative Technology Director: Olivier Bau Google ATAP Engineering Director: Ivan Poupyrev Google ATAP Program Director: Camille Bénech Music: Ulysse Klotz Hairstylist: Clément Billon Makeup Artist: Lisa Michalik