Ellen Mackenzie | Dishing up Digital
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Ellen Mackenzie | Dishing up Digital

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Showing 12 of 17 kept videos

Podcast | 1 months ago

How to Create a Social Media Analytics Report in Just 1 Minute

A social media report is the single most underrated thing standing between you and getting your clients to renew. Most social media managers send three numbers (views, likes, follows) and wonder why budgets get cut. In this video I'm showing you how to create a client-ready social media analytics report in about a minute using Rella, plus the reporting habit that kept my clients paying me for years.

I did my analytics reports by hand for six years because they mattered that much. Now Rella's analytics hub and AI workflows do it in a fraction of the time, and do it better. Here's the full walkthrough.

What's covered: ✨ Why analytics reports get contracts renewed (and vanity metrics don't) ✨ The metrics that actually prove your worth to a client ✨ Full screen-share of Rella's cross-platform analytics dashboard ✨ How to generate a shareable client report with no client login required ✨ Setting up automated AI reports + weekly wrap-ups ✨ The one personalisation setting that stops report overwhelm ✨ Why understanding your metrics lets you charge more

💕 Thank You to Rella for sponsoring this video Use code ELLEN for 10% off your subscription: 👉 https://getrella.com/?via=ellen

xx Ellen

_______________________________________________________________

// FREE WEBINAR //

🎯Learn how I sign high-paying clients and build a scalable social media business: https://www.ellenmackenzie.com/freewebinar

// FREE CLAUDE RESOURCES //

🔎 Copy my competitor research skill! Download the prompt + set up guide here: https://www.ellenmackenzie.com/pl/2148807824

📣 Set up your Claude to understand YOU! Download the Brand Voice Interview prompt: https://www.ellenmackenzie.com/pl/2148783700

// WATCH NEXT //

🎥 How to set up Claude Cowork (full tutorial): https://youtu.be/R9Q1kDYlNUk?si=u2u9A2BmwJ2LGnLA

// READY FOR MORE? //

📲 Buy my Instagram Strategy Playbook + AI knowledge file: https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF

🏕️ Get on the waitlist for my course, Camp Claude, and secure a 50% discount: https://www.ellenmackenzie.com/camp-claude

SMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd

// 🔗 LINKS (ad affiliates) // Camera: https://geni.us/iPjpAt Lens: https://geni.us/kNkJOx Full list of tools & software I use: https://www.ellenmackenzie.com/tools

📲 // SOCIAL MEDIA // Instagram: https://www.instagram.com/ellenmackenziee TikTok: https://www.tiktok.com/@ellenmackenzieee 🌐 Ellen's business: https://www.ellenmackenzie.com/ 📧 Sponsorship enquiries: team@dishingupdigital.com

Recent video details

Indexed videos from Ellen Mackenzie | Dishing up Digital

How to Create a Social Media Analytics Report in Just 1 Minute

Podcast | 1 months ago

A social media report is the single most underrated thing standing between you and getting your clients to renew. Most social media managers send three numbers (views, likes, follows) and wonder why budgets get cut. In this video I'm showing you how to crea...

Open this video on Ellen Mackenzie | Dishing up Digital

The "cringe posting" that led to a 7-figure business 💕

Guide | 1 months ago

🚨 "Did you see the photos Ellen's been posting? It's so cringe..." If I had a dollar for every time someone from my hometown thought this about my teenage fashion blog, I wouldn't have even needed to build a business. BUT here is the honest truth. You have...

Open this video on Ellen Mackenzie | Dishing up Digital

Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)

Podcast | 1 months ago

Most Claude skills are a complete waste of your time — so in this Claude skills tutorial, I'm breaking down the only 5 you actually need to run the marketing side of your business. Plus, you can grab a copy of my competitor research skill below, for free! x...

Open this video on Ellen Mackenzie | Dishing up Digital

update my portfolio with me ✨

Guide | 1 months ago

I've audited over 500 social media manager portfolios... and honestly? Some of my students were making me feel insecure!! I booked my first freelance client over 7 years ago. But seeing the incredible work my students are creating made me realise I wasn't p...

Open this video on Ellen Mackenzie | Dishing up Digital

Claude meet my Instagram strategy 🤝

Guide | 2 months ago

Everyone is flexing complicated AI setups right now. But if your AI is sourcing its information from Wikipedia... the output is going to be awful. I made it my mission to translate over ten years of social media strategy and Instagram content psychology int...

Open this video on Ellen Mackenzie | Dishing up Digital

Your Instagram Content Is Boring (Here's The 3-Step Fix)

Podcast | 2 months ago

The reason your Instagram Reels are sounding flat isn't your hook — it's the storytelling layer right after it. In this video I'm walking through the exact 5-technique storytelling system I've used for a decade on my own account, including the journalism fi...

Open this video on Ellen Mackenzie | Dishing up Digital

5 Hard Truths About Becoming a Social Media Manager

Video | 2 months ago

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clien...

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AD // The one tool you need as a social media manager 💅

Guide | 2 months ago

Comment RELLA and I’ll send you a my latest tutorial on how to connect with Claude 😍 Here's the @rellasocial updates I'm loving recently: ✅ You can now schedule with audio for IG and FB! ✅ Meta ads reporting is now available (love having organic and paid...

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Watch This Before You Become a Content Creator in 2026

Review | 2 months ago

After 12 years on YouTube here's my honest, anti-tech-bro take on what it actually takes. I filmed this day in the life vlog while testing out the new Insta360 Luna Ultra (the camera I paid for with my own money). Here's what's covered: ✨ Why it's not too ...

Open this video on Ellen Mackenzie | Dishing up Digital

The Claude + Rella System That Runs my Business

Podcast | 3 months ago

There is now an MCP connector between Rella and Claude — and it changes the way social media managers run their entire business. In this step-by-step Rella Claude integration tutorial, I'm walking you through exactly how to set it up, and five layers of how...

Open this video on Ellen Mackenzie | Dishing up Digital